Describes how to create a service-oriented organization, including training customer service representatives, soothing angry customers, and understanding employ

You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends'

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

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The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. W