Related Books
Language: en
Pages: 275
Pages: 275
Type: BOOK - Published: 2002-10-24 - Publisher: John Wiley & Sons
In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschrei
Language: en
Pages: 28
Pages: 28
Type: BOOK - Published: 2014-11-12 - Publisher: Primento
The must-read summary of Tom Monahan's book: "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking". This complete summary of the ideas from
Language: en
Pages: 751
Pages: 751
Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2010-08-09 - Publisher: John Wiley & Sons
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different
Language: en
Pages: 499
Pages: 499
Type: BOOK - Published: 2012-02-13 - Publisher: John Wiley & Sons
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, an