In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Cons

In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and manag

As environmental concerns become increasingly urgent, green innovation has emerged as a vital component of sustainable development. Entrepreneurs and internatio

This book explores green innovation and future technology skill development within regional small to medium sized enterprises. Notwithstanding the goals of a gr