Determination of the merchandise assortment is an important decision for retailers since the composition and depth of the product mix greatly impact both unit s

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on

Context: Probabilistic selling is the strategy that the seller creates an additional probabilistic product using existing products. The exact information is unk

The burgeoning application of probabilistic selling (PS) in the retail industry spawns resale markets for component products, motivating investigation of the im

This paper studies probabilistic selling for vertically differentiated products, whereby consumers do not know the exact identity of a product until after makin