A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably,

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication

In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them,

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res