European Business
Author | : Simon Mercado |
Publisher | : Pearson Education |
Total Pages | : 616 |
Release | : 2001 |
ISBN-10 | : 0273646001 |
ISBN-13 | : 9780273646006 |
Rating | : 4/5 (006 Downloads) |
Download or read book European Business written by Simon Mercado and published by Pearson Education. This book was released on 2001 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Course names: European Business. Degrees: BABS; European BABS; Politics; Economics. The module is usually an elective except on specialised European Business degrees. Also used commonly as secondary reading. This text examines the question of how the future of the European Union will affect organisations operating in member states. The business environment in Europe continues to change as the moves toward integration gathers pace. It is inevitable that this new environment will present new challenges to key players and businesses operating in Europe. This text therefore provides a comprehensive and general overview of the key topics for students who need to understand the complexities of the EU. In addition to addressing the present and likely future issues, each chapter contains discussion questions, a case study and questions on the case to test the students' understanding of the topics covered.