The Hidden Power of Advertising

Author	: Robert Heath
Publisher	:
Total Pages	: 124
Release	: 2001
ISBN-10	: 1841160938
ISBN-13	: 9781841160931
Rating	: 4/5 (931 Downloads)

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Book Synopsis The Hidden Power of Advertising by : Robert Heath

Download or read book The Hidden Power of Advertising written by Robert Heath and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.

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