THE IMAGE AND CULTURE OF ROLEX looks into the watches influence on modern culture and its high profile among the most influential and elite people in history. T

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for im

This new revised edition of the bestselling The Book of Rolex brings the latest information and expert commentary along with new images of this most desirable o

For more than a century, Rolex has stood apart as the most legendary brand of watch in the world. A Rolex conveys many things: a luxury timepiece, a tool of pow

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical the