This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

As businesses undergo digital transformation, technologies will lead to greater efficiencies and change how we interact in traditional relationships among suppl