Related Books

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
Language: en
Pages: 388
Authors: Grzegorz Mazurek
Categories:
Type: BOOK - Published: 2016-08-31 - Publisher: Poltext

DOWNLOAD EBOOK

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and pra
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Marketing in a Digital World
Language: en
Pages: 242
Authors: Aric Rindfleisch
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu
Digital Impact
Language: en
Pages: 226
Authors: Vipin Mayar
Categories: Business & Economics
Type: BOOK - Published: 2011-05-18 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about co
The Partnership Economy
Language: en
Pages: 294
Authors: David A. Yovanno
Categories: Business & Economics
Type: BOOK - Published: 2022-02-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnership