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The Language of Cosmetics Advertising
Language: en
Pages: 128
Authors: Helen Ringrow
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-28 - Publisher: Springer

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea
All Made Up
Language: en
Pages: 120
Authors: Penny Dade
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Libri Publishing Limited

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A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge in
Branded Beauty
Language: en
Pages: 288
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2011-10-03 - Publisher: Kogan Page Publishers

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Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the ye
The Language of Advertising
Language: en
Pages: 182
Authors: Torben Vestergaard
Categories: Advertising
Type: BOOK - Published: 1985-01-01 - Publisher: Wiley-Blackwell

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Advertising as Multilingual Communication
Language: en
Pages: 221
Authors: H. Kelly-Holmes
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: Springer

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis