This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea

A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge in

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the ye

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key is

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis