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Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Language: en
Pages: 254
Authors: Dave Kerpen
Categories: Business & Economics
Type: BOOK - Published: 2012-11-02 - Publisher: McGraw Hill Professional

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Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Busin
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Language: en
Pages: 289
Authors: Dave Kerpen
Categories: Business & Economics
Type: BOOK - Published: 2011-06-07 - Publisher: McGraw Hill Professional

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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation
Socialnomics
Language: en
Pages: 322
Authors: Erik Qualman
Categories: Business & Economics
Type: BOOK - Published: 2010-10-07 - Publisher: John Wiley & Sons

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Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switc
Can't Buy Me Like
Language: en
Pages: 227
Authors: Bob Garfield
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Penguin

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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly my
The Art of People
Language: en
Pages: 290
Authors: Dave Kerpen
Categories: Business & Economics
Type: BOOK - Published: 2016-03-15 - Publisher: Currency

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What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes