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The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking
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Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition ha
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The Marketing Book
Language: en
Pages: 867
Authors: Michael Baker
Categories: Business & Economics
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DOWNLOAD EBOOK

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Tak
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Language: en
Pages: 679
Authors: Michael Baker
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

DOWNLOAD EBOOK

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it