This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It ide

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success.

A competitive advantage just isn't enough. Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can�