With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it

“Marketing Karma: The Enlightened Path to Digital Success" by Jayadev is a transformative blend of ancient wisdom and modern marketing techniques. Set in the

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofid

Here is the professional marketer's guide to what's new, what's changed, and what hasn't at the dawn of the 21st century. Overlaying contemporary marketing less