Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haw

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the

This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example)