"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low