Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing proces

The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ide

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies

Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing proces

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of