Names are never given accidentally; they are chosen and bestowed according to rules that reflect fundamental features of the society and culture concerned. This

Baby-naming has become an art form with parents today, but where do parents go to find names and their meanings? The Name Book offers particular inspiration to

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, at

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important

An introduction and research guide to onomastics, this book covers the major areas of name study in individual chapters on personal names, place names, acronyms