In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a plia

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

In the foundational document of modern public-opinion research, Philip E. Converse’s "The Nature of Belief Systems in Mass Publics" (1964) established the U.S

Today we are politically polarized as never before. The presidential elections of 2000 and 2004 will be remembered as two of the most contentious political even