The Panda and the Prince

Download or read book The Panda and the Prince written by David Somerville Mitchell and published by AuthorHouse. This book was released on 2009-08-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually "converted" to the cause of the environment, with Climate Change now on everyone's lips. Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working closely with HRH Prince Philip to win over Governments and business leaders around the world. Extraordinary adventures with extraordinary results, many of them revealed here for the first time....