This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in cl

Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succ

Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical cont

This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.