Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day bra

Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corp

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifyi

Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles wh

A modern classic--back in print and available again. Originally published in 1988, this book draws on advances in psychology and sociology to explore the fundam