This book shows how department stores and marketplaces in China have become important sites where Chinese people understand, and perform, unequal social relatio

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in

With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essentia

A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.