This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the sa

In today's market, people value not only the quality of what they buy, but also the pleasure and the comfort they feel when they're buying. So a store should of

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of

This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the sa

Shopping as an Entertainment Experience explores the ways in which shopping has become a significant entertainment feature in our daily lives. Dr. Mark H. Moss