The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed soc

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current

Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. However, while social networking helps the world stay c

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent