The contributors to this volume examine social processes in terms of minority influence.

Research on groups has been a major focus of concern among psychologists and sociologists for many years. The study of groups certainly deserves a central role

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoi

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. Thi

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B