This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientifi

A new era is beginning, in which success will go to those who can manage the hybrid activities between science, technology and the market. Bringing together the

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based

Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successfu