This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A co

Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG

Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and c

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-h

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to