This dissertation contains three essays that investigate how a consumer's social network position (i.e., a person's location within a web of relationships) play

Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of netw

The book integrates approaches from mathematics, physics and computer sciences to analyse the organisation of complex networks. Every organisational principle o

Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketin

In the recent years the number of industrial parks has grown rapidly worldwide driven by economic policies and industrial restructuring. The high resource consu