The Truth About Best Branding Practices (Collection)

Download or read book The Truth About Best Branding Practices (Collection) written by William Kane and published by Pearson Education. This book was released on 2010-11-03 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: 150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane