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The Use and Effect of Humor in Different Advertising Media
Language: en
Pages: 27
Authors: Marc G. Weinberger
Categories: Advertising
Type: BOOK - Published: 1994 - Publisher:

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Humor in Advertising
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Authors: Marc G. Weinberger
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Type: BOOK - Published: 2021-06-21 - Publisher: Routledge

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Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital adver
Humor in the Advertising Business
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Pages: 224
Authors: Fred K. Beard
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Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used
Humor in Advertising
Language: en
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Authors: Charles S. Gulas
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: M.E. Sharpe

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Encyclopedia of Humor Studies
Language: en
Pages: 985
Authors: Salvatore Attardo
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-02-25 - Publisher: SAGE Publications

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The Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s