With the aid of a specially developed model – The 5 C’s Model – expert authors demonstrate how to get your communications right internationally and ensure

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and p

The book explains fundamental aspects of global business interactions and discusses cultural influences on values, attitudes, expectations and practices. Most i

You are in the front line of the Global Economy, you export to Thailand or India, you source from Poland or Mexico, you run a project in Saudi Arabia or Russia,

The go-to guide for intercultural competence in the global business arena. In 50 short, simple conversations, speakers from two different cultures misinterpret