Shows from One Country to the Next is a guidebook to help recalculate your thinking when marketing in multiple countries. “Trade Shows from One Country to the

"Trade Shows from One Country to the Next" delves into international marketing, with a focus specifically on global trade show differences and distinctions. Rat

Now in its third edition, this textbook covers all of the standard topics taught in undergraduate International Economics courses. However, the book is unique i

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must re

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and t