Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.

A comprehensive, profusely illustrated guide to more than 1,500 trademark from all over the world. The trademark designs in this volume are based on letter form

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Gei

With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these ex

This is a collection of 1500 symbols, logos and trademarks, which reflects design in a world where the use of alphabets must necessarily be limited. To effectiv