This book examines the mediated shift in the contemporary human condition, focusing on the ways in which we synthesise with media content in daily life, essenti

Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainmen

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a s

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter