A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more i

Social media greatly enables people to participate in online activities and shatters the barrier for online users to create and share information at any place a

Social Networks and Trust discusses two possible explanations for the emergence of trust via social networks. If network members can sanction untrustworthiness

This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emph

With increasingly divergent views and commitments, and an all-or-nothing mindset in political life, it can seem hard to sustain the level of trust in other memb