Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr

Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In

Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practica

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr