This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec

Drawing on the South African case, this book looks at shifts in higher education around the world in the last two decades. In South Africa, calls for transforma

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi