In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consu

First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of cons

"A timely and welcome contribution to the research on loneliness and kindred phenomena." Lars Andersson, International Journal of Ageing and Later Life, 2010. D

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o