Value Added Selling

Download or read book Value Added Selling written by Thomas P. Reilly and published by McGraw Hill Professional. This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to--now and forever--deemphasize price in the selling equation.