The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that stat