The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterpri

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step