Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

"Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative