White Papers For Dummies

White Papers For Dummies
Author :
Publisher : John Wiley & Sons
Total Pages : 384
Release :
ISBN-10 : 9781118497050
ISBN-13 : 1118497058
Rating : 4/5 (058 Downloads)

Book Synopsis White Papers For Dummies by : Gordon Graham

Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make


White Papers For Dummies Related Books

White Papers For Dummies
Language: en
Pages: 384
Authors: Gordon Graham
Categories: Business & Economics
Type: BOOK - Published: 2013-03-20 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter ke
White Papers
Language: en
Pages: 99
Authors: Martha Collins
Categories: Poetry
Type: BOOK - Published: 2012-01-29 - Publisher: University of Pittsburgh Press

DOWNLOAD EBOOK

White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territo
Noir White Papers
Language: en
Pages: 78
Authors: David Charney
Categories:
Type: BOOK - Published: 2019-02-04 - Publisher: Independently Published

DOWNLOAD EBOOK

This book contains all three White Papers by Dr. David Charney that provide a full-spectrum solution for managing insider threat: 1) True Psychology of the Insi
Continue to Pester, Nag and Bite
Language: en
Pages: 84
Authors: Martin Gilbert
Categories: History
Type: BOOK - Published: 2010-07-23 - Publisher: Vintage Canada

DOWNLOAD EBOOK

Renowned Churchill historian Sir Martin Gilbert examines Winston Churchill’s War Leadership. Continue to Pester, Nag and Bite is the complete text of the 2004
Sustainable Architecture White Papers
Language: en
Pages: 356
Authors: David E. Brown
Categories: Architecture
Type: BOOK - Published: 2000 - Publisher:

DOWNLOAD EBOOK

A remarkable collection of vibrant and diverse readings, Sustainable Architecture White Papers explores the critical link between our built and natural environm