Women's Sport and Spectacle

Download or read book Women's Sport and Spectacle written by Gina Daddario and published by Praeger. This book was released on 1998-05-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.