This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader righ

At a time when preventable diseases are still on the rise practitioners are in need of the skills to deliver effective health messages to the right audience, at

Winner of the NCA Health Communication 2021 Distinguished Book Award. This book examines interpreter-mediated medical encounters and focuses primarily on the ph

Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strat

A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communicat