24 Brand Mantras, 18 Brand Astras And 9 Brand Shaastras

Download or read book 24 Brand Mantras, 18 Brand Astras And 9 Brand Shaastras written by Jagdeep Kapoor and published by . This book was released on 2005-01-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of three classic books by Jagdeep Kapoor brings together his finest writing on brands. These three books constitute the three-step process that Jagdeep Kapoor recommends to build strong, healthy and winning brands. Each of them contain critical brand truths that marketers and brand managers must know to manage and maintain successful brands./-//-/This trilogy consists of:/-/24 Brand Mantras, the first bestseller which presents 24 action-oriented mantras for developing brand strategies. Considered a classic, it is widely read and is till today transforming the way marketing strategies are executed in India./-//-/18 Brand Astras presents the 18 essential abilities brands must have to make them successful. These abilities are the defining characteristics of winning and effective brand strategies./-//-/9 Brand Shaastras offers the third level of learning through the appropriate use of strategy in brand building. This book introduces its readers to the critical concepts of brand idea growth strategy and brand awareness growth strategy both of which are key to brand success./-//-/Simple, direct, hard hitting, the three books contained in this set are probably the finest writing on brands applicable to Indian / Asian markets. This trilogy would be a definitive collection for marketers.