A guide to social media success for business, this book provides tips about how to establish a powerful presence on social media, attact and engage loyal custom

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In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of

This much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and me

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry exper