A Business History of the Bicycle Industry

Download or read book A Business History of the Bicycle Industry written by Carlo Mari and published by Springer Nature. This book was released on 2020-11-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.