A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends

Download or read book A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends written by Lucia Gatti and published by Edward Elgar Publishing. This book was released on 2025-02-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.